When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

The Continuous Update Project (CUP) is an ongoing program that analyzes global research on how diet, nutrition and physical activity affect cancer risk and survival.

A major milestone in cancer research, the Third Expert Report analyzes and synthesizes the evidence gathered in CUP reports and serves as a vital resource for anyone interested in preventing cancer.

AICR has pushed research to new heights, and has helped thousands of communities better understand the intersection of lifestyle, nutrition, and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

We bring a detailed policy framework to our advocacy efforts, and provide lawmakers with the scientific evidence they need to achieve our objectives.

AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

AICR is committed to putting what we know about cancer prevention into action. To help you live healthier, we’ve taken the latest research and made 10 Cancer Prevention Recommendations.

June 22, 2016 | 3 minute read

Study, "Moderation" May Lead to Overeating

What do you think is a moderate amount of pizza? I would say 1-2 slices, but I can bet that my 20-year-old brother would say the whole pizza. Eating food in moderation has become a common piece of advice for weight-maintenance and weight-loss. Being a healthy weight is the most important thing you can do to prevent cancer, after not smoking, according to AICR research.

But, there is no set definition of moderation. It can vary from person to person, including the amount of food and how often to eat it. New research published in the journal Appetite looked at just that – how people define moderation and how that affects their eating habits.

Do you know the standard serving size of ice cream? Click to find out.

Three separate studies were completed to get to the bottom of this. First, a group of 89 female college students were shown a plate of 24 chocolate chip cookies. The majority of students defined a moderate amount as 3 cookies, which was more than the 2 cookies they believed they should eat.

The second study showed similar results, but used pictures of gummy candies instead of cookies. A moderate amount was about 11 gummy candies, whereas people think you should only eat 9 gummy candies. Initial findings also showed that how much you like a food would influence the amount you consider to be moderate. These participants were more varied than the first study, with 294 men and women and an average age of 37 years.

To further explore people’s food and drink preferences, a third study was carried out. Half of these participants were overweight or obese. An in-depth breakdown of participants’ intake of foods like ice cream and fast food showed that preference did affect their definition of moderation. In other words, if you really like pizza and eat a lot of it, your definition of moderation would generally be larger. And, the amount considered moderate would usually be bigger than the amount actually eaten. Importantly, these findings were the same no matter the persons’ weight.

These studies have a few limitations, including using self-reported intake and participants that differ from the general public. Also, these are done in a lab setting – it’s not real life. Nonetheless, the results suggest that moderation messages are unclear and personally defined amounts may actually lead to overeating.

Knowing the serving size can be really useful for weight-loss and weight-maintenance. This can be tricky, especially when it comes to foods that you really like. Use the Nutrition Facts label on food packages to help guide your choices. And take our quiz — below — to see how much you know about serving sizes, from broccoli to pizza.

Kaila Schoenberger is an Education & Communication Intern at AICR. She is an MPH/RD candidate from the University of Minnesota School of Public Health. She believes in preventing cancer by encouraging simple ways for people to eat well and be active.

Leave a Reply

Your email address will not be published. Required fields are marked *

More From the Blog

Close