When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

The Continuous Update Project (CUP) is an ongoing program that analyzes global research on how diet, nutrition and physical activity affect cancer risk and survival.

A major milestone in cancer research, the Third Expert Report analyzes and synthesizes the evidence gathered in CUP reports and serves as a vital resource for anyone interested in preventing cancer.

Whether you are a healthcare provider, a researcher, or just someone who wants to learn more about cancer prevention, we’re here to help.

AICR has pushed research to new heights, and has helped thousands of communities better understand the intersection of lifestyle, nutrition, and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

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AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

AICR is committed to putting what we know about cancer prevention into action. To help you live healthier, we’ve taken the latest research and made 10 Cancer Prevention Recommendations.

January 26, 2012 | 2 minute read

Stimulating Our Appetites

Food magazines and advertisers know it: looking at mouthwatering images of foods often triggers the urge to eat. Blame that craving on a hormone, suggests a new study featured in yesterday’s issue of Cancer Research Update.

The study looked at a hormone that has received a lot of attention lately in obesity science circles: ghrelin. The hormone is recognized for stimulating our appetite. Ghrelin levels increase before meals and decrease afterwards. Circulating ghrelin then travels to receptors in the hypothalamus that are involved in appetite regulation.

This study collected ghrelin blood levels from 8 men every 10- or 15-minutes from before breakfast until after lunch during two sessions. Between meals, the well-fed participants looked at images of tantalizing foods during one session. A week later at the next session, the men looked at images of everyday, non-food objects, like a pair of shoes or a bike.

In the 30-minutes after the men looked at both sets of images, their ghrelin levels were higher after seeing the food images then the non-food ones.

You can see the study abstract here. The study adds to what we know about how environmental factors influence eating behaviors, an important area of research for preventing cancer and other diseases.

To see how ghrelin stimulates appetite in the brain, here’s a video related to a 2008 study related to ghrelin stimulating our appetite.

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