When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

40 Years of Progress: Transforming Cancer. Saving Lives.

The AICR Lifestyle & Cancer Symposium addresses the most current and consequential issues regarding diet, obesity, physical activity and cancer.

The Annual AICR Research Conference is the most authoritative source for information on diet, obesity, physical activity and cancer.

Cancer Update Program – unifying research on nutrition, physical activity and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

We bring a detailed policy framework to our advocacy efforts, and provide lawmakers with the scientific evidence they need to achieve our objectives.

AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

Are you ready to make a difference? Join our team and help us advance research, improve cancer education and provide lifesaving resources.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

September 16, 2016 | 1 minute read

Changing Habits is Hard – Why Our Challenge Will Help

I’m so excited for the launch of our newly designed and updated New American Plate Challenge website! I love this program because it takes you on a journey of eating and physical activity changes, rather than a prescribed, one size fits all weight loss diet. Each week you’ll take on a new challenge for a healthier life – the goal is to find a way that works for you and practice it until eventually you make it a lifelong habit.

Making changes is hard, especially long held eating habits and trying to get more active, so we provide plenty of tips, recipes and support from the NAP Challenge dietitians and other participants to help you succeed. You may also decide to go at your own pace and just work on a few of the challenges and skip some as we go along.



I’m also excited about our colorful new graphics and quizzes that you can easily share on Facebook and Pinterest so friends and family can join in or support you along the way.

Today, take that first step toward a healthier weight and a cancer protective and energizing lifestyle – sign up now for our 12-week healthy weight program, the New American Plate Challenge, beginning Monday, September 19.

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