When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

The Continuous Update Project (CUP) is an ongoing program that analyzes global research on how diet, nutrition and physical activity affect cancer risk and survival.

A major milestone in cancer research, the Third Expert Report analyzes and synthesizes the evidence gathered in CUP reports and serves as a vital resource for anyone interested in preventing cancer.

AICR has pushed research to new heights, and has helped thousands of communities better understand the intersection of lifestyle, nutrition, and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

We bring a detailed policy framework to our advocacy efforts, and provide lawmakers with the scientific evidence they need to achieve our objectives.

AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

AICR is committed to putting what we know about cancer prevention into action. To help you live healthier, we’ve taken the latest research and made 10 Cancer Prevention Recommendations.

June 6, 2019 | 2 minute read

Can Social Media Help Improve Health?

Twitter, Facebook, and Instagram have become the way that many people connect and share information. But can the use of social media and dedicated eHealth tools be combined to improve health?

During AICR’s annual conference, Deborah Tate, PhD professor in the Department of Health Behavior at the University of North Carolina (UNC) and Carmina G. Valle, PhD, MPH, of UNC’s Lineberger Comprehensive Cancer Center, co-chaired a session about the use of emerging technologies to help people manage weight and engage in physical activity.

“Social media and other eHealth tools may be key to reaching populations that are young, rural, and racially diverse,” said Dr. Tate. Dr. Valle stressed the idea that digital interventions appear to improve physical activity and fatigue in the short term; however, she also underlined that the use of eHealth technologies is very recent, and that there are several challenges for researchers in understanding the significance and application of the results.

According to Dr. Valle recent reviews indicate there’s emerging evidence that using social networks help support behavior change but more research on maintaining engagement is needed.

social media and health, Can Social Media Help Improve Health?

Lindsey Horrell, PhD, Julianne Power, MS, and Brooke T. Nezami, PhD also presented on the use of “smart” tools that track activity and weight.

“Just-in-Time Adaptive Interventions (JITAIs) from mobile health apps change physical activity in the 30 minutes after a message,” said Dr. Brooke Nezami, presenting findings from two studies focused on helping weight-loss efforts among new mothers and African-American women. The studies focused on healthy eating, physical activity and self-monitoring by daily weigh-ins, recorded on smart scales connected to researchers’ labs.

Results from these studies found that initial participation was high, but engagement declined over time. However, support from social media groups — co-participants or leaders of the group — did increase participation and log on rates.

If you would like to join a supportive and educational challenge to help you meet the AICR Cancer Prevention Recommendations sign up for our New American Plate Challenge.

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