When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

The Continuous Update Project (CUP) is an ongoing program that analyzes global research on how diet, nutrition and physical activity affect cancer risk and survival.

A major milestone in cancer research, the Third Expert Report analyzes and synthesizes the evidence gathered in CUP reports and serves as a vital resource for anyone interested in preventing cancer.

AICR has pushed research to new heights, and has helped thousands of communities better understand the intersection of lifestyle, nutrition, and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

We bring a detailed policy framework to our advocacy efforts, and provide lawmakers with the scientific evidence they need to achieve our objectives.

AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

AICR is committed to putting what we know about cancer prevention into action. To help you live healthier, we’ve taken the latest research and made 10 Cancer Prevention Recommendations.

May 13, 2010 | 2 minute read

Are Oats Really Heart Healthy?

According to a new report from the Institute of Medicine (IOM), the health claims on food labels may not tell the whole story.

The Food and Drug Administration currently establishes what health claims can appear on food labels.  The IOM* says the FDA should have more rigorous evaluation of  claims that we see whenever we shop for food.

That includes, for example, claims on breakfast or high protein bars that connect soy protein to lower risk of heart disease.  They make this claim because soy protein has been shown to lower cholesterol levels.

But, the IOM says that by just measuring cholesterol levels and not looking at whether it actually prevents heart disease is misleading to consumers.

According to the IOM, the FDA should “apply the same rigor to evaluating the science behind claims of foods’ and nutritional supplements’ health benefits as it devotes to assessing medication and medical technology approvals.”

The FDA will need more authority from Congress and more resources to do this.

What do you think – would more rigorous evaluation make you take those label claims more seriously?  Do you purchase foods now because they make those claims?

*The Institute of Medicine (IOM) is an independent, nonprofit organization that works outside of government to provide unbiased and authoritative advice to decision makers and the public. The Institute of Medicine serves as adviser to the nation to improve health.

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