When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

The Continuous Update Project (CUP) is an ongoing program that analyzes global research on how diet, nutrition and physical activity affect cancer risk and survival.

A major milestone in cancer research, the Third Expert Report analyzes and synthesizes the evidence gathered in CUP reports and serves as a vital resource for anyone interested in preventing cancer.

Whether you are a healthcare provider, a researcher, or just someone who wants to learn more about cancer prevention, we’re here to help.

AICR has pushed research to new heights, and has helped thousands of communities better understand the intersection of lifestyle, nutrition, and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

We bring a detailed policy framework to our advocacy efforts, and provide lawmakers with the scientific evidence they need to achieve our objectives.

AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

AICR is committed to putting what we know about cancer prevention into action. To help you live healthier, we’ve taken the latest research and made 10 Cancer Prevention Recommendations.

August 21, 2013 | 3 minute read

Yummy or Yucky – A Variety of Vegetables Helps Kids Eat More

For that after-school snack, serving your child a platter filled with a variety of vegetables and/or fruit may help your young child eat more of these important foods than if you serve just one kind,, Yummy or Yucky – A Variety of Vegetables Helps Kids Eat More suggests a new study.

The study was recently published in the American Journal of Clinical Nutrition.

Because most American children don’t meet the recommendations for vegetables and fruit according to national food consumption surveys, finding ways to up amounts is important for kids’ weight and health.

In the study, researchers offered snacks to 61 children, aged 3-5, in their preschool classrooms over four weeks. On three days, one vegetable (grape tomatoes, cucumber slices or sweet pepper strips) was served. Single fruits (slices of apple, peach or pineapple) were also served on three separate days. Then the children were offered a platter with all three vegetables, and finally a platter with all three fruits. Kids were allowed to select as much as they wanted each time.

The children chose and ate about one-quarter cup more of the vegetables and fruit when offered the variety compared to when they were offered just one type. That’s about  one-sixth of what they need each day.

To find out whether a child’s taste preference affected which vegetables and fruit they choose, the researchers asked children to rate each food. One week after the study, the kids tasted each of the foods from the study and chose one of three cartoon faces – expressing “yummy”, “okay”, or “yucky” – to indicate whether they liked the food or not.

For vegetables, it didn’t matter how many the kids rated as yummy or yucky, they all ate more when given the variety. The study authors suggest that having choices helps children eat a wider variety and gives them an opportunity to be exposed to different types of foods.

Today, one of eight kids is overweight or obese, which highlights the importance of helping your kids eat and like vegetables and fruit. (Today’s CRU features a new report finding the obesity rate slightly decreased among low-income preschoolers.)

AICR’s report and its continuous updates show that eating plenty of vegetables and fruit can help lower risk for several cancers, including mouth, stomach and esophageal. Filling up on these foods also can help you get to and stay a healthy weight, which is important because carrying too much body fat is a cause of seven cancers, including postmenopausal breast, colorectal and pancreatic

The AICR/Superkids Nutrition campaign Healthy Kids Today – Prevent Cancer Tomorrow toolkits are filled with recipes and fun activities can help you and your children make simple changes, like eating more veggies and fruit, and moving more for a healthier now and future.

How do you encourage your children to eat more vegetables and fruit?

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