When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

The Continuous Update Project (CUP) is an ongoing program that analyzes global research on how diet, nutrition and physical activity affect cancer risk and survival.

A major milestone in cancer research, the Third Expert Report analyzes and synthesizes the evidence gathered in CUP reports and serves as a vital resource for anyone interested in preventing cancer.

Whether you are a healthcare provider, a researcher, or just someone who wants to learn more about cancer prevention, we’re here to help.

AICR has pushed research to new heights, and has helped thousands of communities better understand the intersection of lifestyle, nutrition, and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

We bring a detailed policy framework to our advocacy efforts, and provide lawmakers with the scientific evidence they need to achieve our objectives.

AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

AICR is committed to putting what we know about cancer prevention into action. To help you live healthier, we’ve taken the latest research and made 10 Cancer Prevention Recommendations.

July 19, 2016 | 2 minute read

Why finding healthy foods you love beats avoiding treats

Don’t eat the ice cream. Seriously, don’t eat that smooth, chocolaty ice cream. How much do you want ice cream now?

Many people will try this method of avoiding treats to improve their diet. Another common diet strategy is to eat more healthy foods. We know that maintaining a healthy weight is important for preventing cancer and other chronic diseases. But how effective are these avoid and approach strategies for adopting a better eating pattern?, Why finding healthy foods you love beats avoiding treats

The newest study on these diets finds out why people with high self-control have more success.

Healthy college students were asked to list foods they would approach or avoid if they were dieting. Self-control level was measured and compared to their food choices. The results showed that high-control people tend to approach healthy foods they really enjoy and avoid treats that they like, but can live without. The opposite was found for people with low self-control. They avoid their favorite treats and approach healthy foods that they don’t like very much. 

While this study was relatively small, it brings up the point that diets are more successful when you eat foods that you like. In actuality, there is no single diet or “magic bullet” for weight loss. For example, a study from 2015 showed no difference in weight loss between low-fat and high-fat diets.

Go back a few years to 2013 and we can find an editorial in The Journal of the American Medical Association that urges for lifestyle changes in long-term weight loss. The authors state that one diet cannot work for everyone because of personal differences in food preferences, religious or cultural traditions, food availability, and food intolerances.

These studies collectively make one big point – your “diet” should be the lifestyle that works best for you. But with all of the fad diets, superfoods, and “toxic” foods, how do you decide what’s best for you?

A good place to start for cancer-prevention is with AICR’s Foods that Fight Cancer. Find some you like, and try to eat more of those foods. Basically, if you love kale, eat more kale. And, if you love ice cream, don’t completely avoid it.

Kaila Schoenberger is an Education & Communication Intern at AICR. She is an MPH/RD candidate from the University of Minnesota School of Public Health. She believes in preventing cancer by encouraging simple ways for people to eat well and be active.

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