When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

The Continuous Update Project (CUP) is an ongoing program that analyzes global research on how diet, nutrition and physical activity affect cancer risk and survival.

A major milestone in cancer research, the Third Expert Report analyzes and synthesizes the evidence gathered in CUP reports and serves as a vital resource for anyone interested in preventing cancer.

AICR has pushed research to new heights, and has helped thousands of communities better understand the intersection of lifestyle, nutrition, and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

We bring a detailed policy framework to our advocacy efforts, and provide lawmakers with the scientific evidence they need to achieve our objectives.

AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

AICR is committed to putting what we know about cancer prevention into action. To help you live healthier, we’ve taken the latest research and made 10 Cancer Prevention Recommendations.

January 11, 2010 | 2 minute read

What's the Color of Action?

Recently, many women have started adding their bra color to their Facebook status updates to help raise awareness about breast cancer.

, What's the Color of Action? But we at AICR are wondering something, and we want to hear what you think.  Is raising awareness enough?

One NPR blogger, Shereen Meraji, asks this very question. “I changed my status, but I don’t know anything more about breast cancer or how to protect myself against it.”

She’s not alone.  In fact, according to a recent AICR survey, almost half of Americans are not aware of some basic steps we can take to lower our risk for several cancers.

Certainly, AICR applauds efforts to raise awareness about cancer.  But let’s also raise awareness about cancer prevention, while we’re at it.

Reminding your Facebook friends that breast cancer is a disease faced by millions of women is a good first step; but why not provide them with evidenced-based recommendations on how to protect themselves?

AICR recently updated the breast cancer chapter of our expert report on cancer prevention, and we estimate that about 40 percent of breast cancer cases in the U.S. (about 70,000 cases every year) are preventable.  Women can reduce their risk by limiting the amount of alcohol they drink, maintaining a healthy weight and being physically active.

The Breast Cancer Update Reinforces AICR Recommendations:

1. Because of the link between body fat and cancer, AICR recommends people aim to be as lean as possible without becoming underweight.

2. Be physically active for at least 30 minutes every day.

3. If they drink at all, people should limit consumption to one drink a day for a woman, two for a man.

4. Also, mothers should aim to breastfeed exclusively for up to six months and thn add other liquids and foods. Mothers who breastfeed reduce their risk and breastfeeding probably also reduces babies’ chances of gaining excess weight as they grow.

What do you think – does raising awareness need action too?

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