When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

The Continuous Update Project (CUP) is an ongoing program that analyzes global research on how diet, nutrition and physical activity affect cancer risk and survival.

A major milestone in cancer research, the Third Expert Report analyzes and synthesizes the evidence gathered in CUP reports and serves as a vital resource for anyone interested in preventing cancer.

AICR has pushed research to new heights, and has helped thousands of communities better understand the intersection of lifestyle, nutrition, and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

We bring a detailed policy framework to our advocacy efforts, and provide lawmakers with the scientific evidence they need to achieve our objectives.

AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

AICR is committed to putting what we know about cancer prevention into action. To help you live healthier, we’ve taken the latest research and made 10 Cancer Prevention Recommendations.

November 6, 2009 | 2 minute read

More Exercise: Think Outside the Box

Exercise may not be a natural instinct for many but people can change their behavior and integrate more activity into their lives. Stealth health, or the small change approach was the positive message of Dr. James O. Hill, from the University of Colorado at Denver. In order to do that, we need to think outside the box, getting communities involved and changing the culture.

Dr. Hill noted how there are very, very few people who can maintain a healthy weight if they are sedentary. In order to avoid the 1-2 pound average annual weight gain, we would need to burn about 100 calories a day. To lose about 10 to 15% of body weight one needs to burn about 200 to 300 calories per day.

The goal is to change people’s behavior but for long term change there needs to be some motivators, such as money or offsetting greenhouse gas.

He spoke about his efforts to involve the community: developers, builders, hospitals, grocery stores, restaurants – name it and it sounds like he has approached them. Get a pedometer in the grocery store and the more steps you take, the more discounts you get on the product. Every person in the community has a stake in this issue, just some people don’t know it.

A lot of people doing small change will help promote the results we want.

Dr. Hill also has a book on the small change approach.

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