When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

The Continuous Update Project (CUP) is an ongoing program that analyzes global research on how diet, nutrition and physical activity affect cancer risk and survival.

A major milestone in cancer research, the Third Expert Report analyzes and synthesizes the evidence gathered in CUP reports and serves as a vital resource for anyone interested in preventing cancer.

AICR has pushed research to new heights, and has helped thousands of communities better understand the intersection of lifestyle, nutrition, and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

We bring a detailed policy framework to our advocacy efforts, and provide lawmakers with the scientific evidence they need to achieve our objectives.

AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

AICR is committed to putting what we know about cancer prevention into action. To help you live healthier, we’ve taken the latest research and made 10 Cancer Prevention Recommendations.

July 28, 2010 | 1 minute read

Dieting for 3 Weeks and $40K

Getting to, and staying, a healthy weight is one of the most important ways to prevent cancer but the quest to lose weight is not easy. Take, for example, the recent findings of a survey from a British company.

British women last an average of only 19 days on a diet. And with about three diet Dietingattempts yearly, dieting costs add up to more than $39,300 (£25,233) over the course of a lifetime.

The Engage Mutual survey of 3,000 women showed that cost of dieting includes gym memberships, health magazines, and exercise clothes. But by far, food accounts for the heft of the diet bill: Over the course of the 19-day diet, women spend an extra $67 (£43) on food, and $42 (£27) on branded slimming foods.

The top temptations that led to women breaking their diet were chocolate, crisps, wine and pizza.

Losing weight and staying at a healthy weight is all about making lifestyle changes that last. For help transitioning to a healthier eating pattern, take a look at AICR’s New American Plate, which focuses on portion and proportion.

So for dieters, what are your dieting downfalls? Ice Cream? Pasta? And what is a crisp anyways?

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