When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

The Annual AICR Research Conference is the most authoritative source for information on diet, obesity, physical activity and cancer.

The Continuous Update Project (CUP) is an ongoing program that analyzes global research on how diet, nutrition and physical activity affect cancer risk and survival.

A major milestone in cancer research, the Third Expert Report analyzes and synthesizes the evidence gathered in CUP reports and serves as a vital resource for anyone interested in preventing cancer.

AICR has pushed research to new heights, and has helped thousands of communities better understand the intersection of lifestyle, nutrition, and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

We bring a detailed policy framework to our advocacy efforts, and provide lawmakers with the scientific evidence they need to achieve our objectives.

AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

AICR is committed to putting what we know about cancer prevention into action. To help you live healthier, we’ve taken the latest research and made 10 Cancer Prevention Recommendations.

January 27, 2017 | 2 minute read

Five minute chat, a few dollars can up families fruit/veggie intake

Eating vegetables and fruit are key to a healthy, cancer-protective diet, yet few Americans meet the daily serving recommendations, with low-income consumers finding it especially difficult. But a recent study demonstrated how a brief discussion combined with a $10 voucher incentive could modestly boost families’ vegetable and fruit consumption.

Even a modest improvement in diet is important for cancer and other chronic disease prevention. Independent studies have shown people can live longer and lower their risk for breast and prostate cancers when following more of AICR’s recommendations, including a plant-based diet.

The study took place in a waiting room of family medicine and pediatrics clinic. Researchers had identified about 300 qualified participants for a short discussion. They described a special program to encourage produce purchases at Farmer’s Markets through SNAP (Supplemental Nutrition Assistance Program), provided maps of local markets and hours, a list of FAQs and a one time $10 voucher to purchase fruits and vegetables at a farmers market.

Researchers then did phone follow-ups with participants at 3 and 5 months. Participants reported eating about a 2/3 serving more of fruits and vegetables per day. The change stuck even 2 months after the farmer’s markets closed and was mostly among those eating the least at the beginning.

Although this study is small and has some limitations, it could be a promising model for how health educators can help clients boost healthy diets with less expensive programs.

And you might consider how taking small steps can help improve your diet. Start with a modest goal, like swapping out a less healthy snack like chips, for 1/2 cup of any vegetable or fruit. Check for sales or specials of fresh or frozen vegetables or fruit (that you enjoy) and put those in your shopping cart. Keep a daily checklist on your fridge door and check off every day you make the swap.

These little changes add up to big benefits in health. If you’re ready to make changes for lower cancer risk by eating healthier, moving more and losing weight, sign up for our free 12 week program, New American Plate Challenge.

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