WASHINGTON, DC — Today the American Institute for Cancer Research (AICR), the nation’s leading scientific authority on the links between lifestyle and cancer, launched a refreshed brand identity and a new, web-based initiative to raise cancer risk awareness in the United States.
Along with an updated logo and branding elements, the AICR homepage now features a simpler, cleaner design and navigation. “Millions of visitors come to us for information,” said Deirdre McGinley-Gieser, AICR Vice-President for Programs. “Based on our own web analytics and visitor feedback, we’ve streamlined our content so the most-requested information lies just a click away from the homepage.”
What’s more, she said, “the new www.aicr.org walks visitors through the AICR story: we fund cancer research, we analyze evidence, and we transform that evidence into practical advice for lowering cancer risk.
As a key component of the organization’s brand refresh, today AICR also launched a new web initiative to raise awareness about cancer risk factors.
Announcing “CANcer PREVENTion: Together We Can”
This awareness campaign, CANcer PREVENTion: Together We Can” engages the public with new interactive tools and empowering, evidence-based information.
Here, at canprevent.aicr.org, “you can take quizzes to test your cancer prevention knowledge, learn about the science of Foods That Fight CancerTM, download colorful fact sheets and delicious, cancer-fighting recipes and learn which steps to take right now to lower your risk,” said McGinley-Gieser.
AICR is part of the World Cancer Research Fund global network, with offices in the UK, Netherlands and Hong Kong. The brand refresh is taking place simultaneously across the world, led by WCRF International.
“Please take a moment to share our new look – and AICR’s CANCER PREVENTION: TOGETHER WE CAN site – with others,” said McGinley-Gieser. “You’ll help AICR’s research and evidence-based message reach even more people, health professionals, researchers and policy makers, and you’ll and arm them with the practical knowledge that could prevent hundreds of thousands of U.S. cancers every year.”