When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

The Continuous Update Project (CUP) is an ongoing program that analyzes global research on how diet, nutrition and physical activity affect cancer risk and survival.

A major milestone in cancer research, the Third Expert Report analyzes and synthesizes the evidence gathered in CUP reports and serves as a vital resource for anyone interested in preventing cancer.

AICR has pushed research to new heights, and has helped thousands of communities better understand the intersection of lifestyle, nutrition, and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

We bring a detailed policy framework to our advocacy efforts, and provide lawmakers with the scientific evidence they need to achieve our objectives.

AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

AICR is committed to putting what we know about cancer prevention into action. To help you live healthier, we’ve taken the latest research and made 10 Cancer Prevention Recommendations.

March 25, 2010 | 1 minute read

Serve Health to Your Friends

Do your friends contribute to your unhealthy food choices?

According to a series of studies published in the Journal of Consumer Research, they may do just that.

In the first  study, some participants were asked to select four foods for a friend.  They could choose from 16 foods – a mixture of “healthy” and “indulgent” choices.  The other participants were to choose from the same foods for themselves.

Those choosing for themselves selected a healthy balance of healthy and indulgent foods, while the other group chose mostly indulgent foods.

The second study at a supermarket found that shoppers did, in fact, purchase more indulgent foods for friends and family.  Yet another study in the series showed that when aware of their friends’ health goals, people chose a more balanced mix of foods.

The authors note that this could be a real public health problem as it may be yet another contributor to Americans’ weight problem.  Overweight and obesity are a cause of certain cancers, heart disease, diabetes and other chronic diseases.

How can you help your friends and family with their health goals?

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