When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

The Continuous Update Project (CUP) is an ongoing program that analyzes global research on how diet, nutrition and physical activity affect cancer risk and survival.

A major milestone in cancer research, the Third Expert Report analyzes and synthesizes the evidence gathered in CUP reports and serves as a vital resource for anyone interested in preventing cancer.

AICR has pushed research to new heights, and has helped thousands of communities better understand the intersection of lifestyle, nutrition, and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

We bring a detailed policy framework to our advocacy efforts, and provide lawmakers with the scientific evidence they need to achieve our objectives.

AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

AICR is committed to putting what we know about cancer prevention into action. To help you live healthier, we’ve taken the latest research and made 10 Cancer Prevention Recommendations.

April 26, 2013 | 3 minute read

One Message, Many Voices: Saluting the Ambassadors of AICR

, One Message, Many Voices: Saluting the Ambassadors of AICRHere at AICR, we espouse a simple, evidence-based and empowering message: Every one of us can take steps to lower our cancer risk.

We enumerate those steps, and the research behind them, in an ever-growing variety of ways, for diverse audiences. Our brochures, health aids and website show people how to put the science of prevention to work in their daily lives.

Some of those people are looking for tips on becoming more active. Some want to try recipes we’ve developed that meet our cancer prevention guidelines. Others wish to dig more deeply into the decades of research behind our advice. Donors want to know how they can help support life-saving research. Scientists want to know about the grants we’ve funded, and which topics will be featured at our research conference.

AICR’s underlying message to all of these different audiences is exactly the same, but we speak in slightly different voices, tailored to their varying needs. The era of one-size-fits-all education, of expecting a single brochure to speak to everyone, is over.

And we can always use help. Help adapting our vital message to specific audiences, help getting into the hands, and the hearts, of the people who stand to benefit from it the most.

That’s why we’re so delighted whenever we see others taking up our banner, and advocating our cause.

All of us at AICR salute those of you who are helping increase awareness of AICR’s message and mission, and sharing the hard-won knowledge that we are not powerless before cancer.

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