When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

The Continuous Update Project (CUP) is an ongoing program that analyzes global research on how diet, nutrition and physical activity affect cancer risk and survival.

A major milestone in cancer research, the Third Expert Report analyzes and synthesizes the evidence gathered in CUP reports and serves as a vital resource for anyone interested in preventing cancer.

AICR has pushed research to new heights, and has helped thousands of communities better understand the intersection of lifestyle, nutrition, and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

We bring a detailed policy framework to our advocacy efforts, and provide lawmakers with the scientific evidence they need to achieve our objectives.

AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

AICR is committed to putting what we know about cancer prevention into action. To help you live healthier, we’ve taken the latest research and made 10 Cancer Prevention Recommendations.

March 20, 2013 | 2 minute read

I Love My GP: Talking about the China Study

I love my GP.

She is about my age and we are both engaged in the same balancing act – aging parents, children, full time jobs that we love and not enough hours in the day. She is monitoring my blood pressure and inevita, I Love My GP: Talking about the China Studybly the conversation turns to weight loss, finding time for exercise, finding time to cook and what is healthy eating anyway?  I am sheepish, pleased with my loss of a few pounds but know I could do more.

Casually she mentions a similar conversation with an earlier patient when she asked him what the new diet craze is. I am pondering on the thought that a medical doctor is asking that question of a patient when she asks me if I have heard of the China Study. She is amazed that I know it; work for an organization that Colin Campbell advised and supported, and that I know about the evidence for a plant-based diet for cancer prevention.

We discuss the science but our conversation quickly turns to the practical – how to reduce red meat and increase other forms of protein in her family meals.  But she doesn’t know any recipes that use beans and other proteins. Quicker than you could say ABC, I wrote down our website address and told her to sign up for AICR Health-e-recipes.

As I leave the Doctor’s office, she is already on our website, has signed up for the recipes and is telling all her colleagues about our Foods that Fight Cancer. “I love this website – I’m going to tell everyone about you.”

In this technical world we sometimes forget the power of the face to face human connection:  a simple conversation can lead to a simple conversion.

You can read more about how AICR and the China Study connect here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More From the Blog

Close