You may have noticed that things look a little different around here today.
We’ve given the AICR logo and brand identity a fresh coat of paint, and we’ve tweaked our homepage to make it easier for you to find everything we have to offer.
But what I and everyone here at AICR is most excited about is the new mini-site we’re launching today – a new initiative to turn the evidence-based guidance we’ve been giving Americans for decades into a bold new public awareness campaign – one that reaches the heart, as well as the head.
At this mini-site, CANcer PREVENTion: Together We Can, we’ve created new tools, quizzes and interactive content to help you start living for lower cancer risk today.
I hope you take a moment to poke around the site and share it with friends. It’s our attempt to distill massive amounts of research into a format that’s inviting, engaging and easy-to-use.
I’m particularly proud of the “Understand Your Cancer Risk” section, which clearly outlines how foods, behaviors and other factors associated with diet, physical activity and weight can lower – or raise – your risk for specific cancers.
Those links underscore all of AICR’s advice, and it’s never been easier to see them all with just a few clicks of your mouse.
Today is only the beginning. In the weeks and months ahead, we’ll be adding more colorful, exciting and useful content, and asking you to help us spread the word about the links between everyday lifestyle choices and cancer risk.
Because CANcer PREVENTion: Together We Can is not simply an awareness campaign – it’s a new direction for AICR, an attempt to reach new audiences with our enduring mission, and inspire them with our urgent message.
We know what we need to do to dramatically reduce the number of cancers that now occur in the US. The evidence is clear, and it is convincing. If we all made healthier choices about diet, weight and physical activity, we could transform the vision that drives all of us AICR into tangible reality; we could achieve a world where no one develops a preventable cancer.