When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

40 Years of Progress: Transforming Cancer. Saving Lives.

The AICR Lifestyle & Cancer Symposium addresses the most current and consequential issues regarding diet, obesity, physical activity and cancer.

The Annual AICR Research Conference is the most authoritative source for information on diet, obesity, physical activity and cancer.

Cancer Update Program – unifying research on nutrition, physical activity and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

We bring a detailed policy framework to our advocacy efforts, and provide lawmakers with the scientific evidence they need to achieve our objectives.

AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

Are you ready to make a difference? Join our team and help us advance research, improve cancer education and provide lifesaving resources.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

May 17, 2013 | 2 minute read

12 Challenges for a Leaner, Healthier You

NAP-Logo-2-ColorCould you meet the New American Plate (NAP) challenge?

So far over 1,500 people from around the US (and the world) are ready to start. Beginning next week, these Challengers are stepping up to the NAP-PlateNew American Plate Challenge to lose weight healthfully and lower their cancer risk through healthier eating and increased physical activity.

Here’s how it works:

Every Monday for 12 weeks, you’ll get a specific challenge (diet or physical activity) that helps you move towards the NAP way of eating or to the AICR recommendation to get at least 30 minutes daily of moderate physical activity.

  1. Every Friday, you will receive a teaser email to prepare for the upcoming weekly challenge, describing what you need to buy at the grocery store or ways to prepare for moving more.
  2. The Monday morning email will reveal that week’s challenge and you’ll find more specifics, including tips, tools and recipes on the NAP Challenge website to help you meet the week’s goals.
  3. Throughout the week, you’ll be able to post on your own personal page, including a place to blog. Share photos of your meals to show how you are progressing toward the New American Plate way of eating. And check in with other Challengers on the message board and share ideas and support.
  4. On Wednesday, you’ll receive a reminder to post your photos and share your progress. You can share with everyone or restrict your personal page postings to family, friends or specific groups.

The NAP Challenge program is free, but you can also purchase a starter kit (while supplies last) that includes: a pedometer, an exercise band, tape measure, menus and ideas for setting personal goals, four recipe brochures, shopping lists and a serving size wheel.

You can also sign up for the NAP Challenge Premium Access Account (limited number available) where you’ll have access to a message board to post questions for AICR’s registered dietitians (RD) and have one lifeline phone call for a coaching session with an RD.

The New American Plate is a research-based, visual way to proportion and portion the food on your plate to lower your cancer risk and help you lose weight healthfully. This challenge will help you learn to take a look at your plate and add more delicious and healthful vegetables, fruit, legumes and whole grains and put less meat and fewer highly processed foods on your plate and in your bowls and glasses.

Interested? Sign up here.

5 comments on “12 Challenges for a Leaner, Healthier You

  1. Theresa Corbett on

    Hello, I am wondering if it is still possible to buy a Premium Starter Pack for the New American Plate challenge.
    Thank you for your attention.
    Theresa Corbett

  2. Emily Jane on

    I think you are right about how important it is to keep moving, especially after a major illness….I know how easy it is to give up when we don’t feel well, but if we make the effort, it really pays dividends…thanks for your great blog article!

  3. JoAnn Bloom on

    I read on your blog that we should be taking 12,000 steps a day. As an older cancer survivor I did buy good walking shoes and a pedometer. Even with my walks I can’t walk more than 6,000 steps a day. It makes me sad .

    • Alice RD on

      Hi JoAnn,
      You are doing good work at 6,000 steps a day. Keep in mind that AICR’s recommendation for physical activity is at least 30 minutes a day of moderate activity and with 60000 steps, you are likely meeting that goal. We are promoting 12,000 steps as the ultimate goal for weight loss, but every step you take is a step toward a healthier you. We are encouraging people to start where they are and to increase, set a modest goal. You may want to try to do 50 more steps a day for a week. Then see if you can do more as you are able. Or you may find other ways to move a little more – just give yourself some time to increase. You are well on your way.
      Alice RD


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