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For Immediate Release: February 4, 2015
AICR Contact: communications@aicr.org

American Institute for Cancer Research:
“Almost Half of Cancers Never Have to Happen”

Cancer Experts Launch Bold Awareness Campaign to Highlight the Healthy Changes Shown to Lower Cancer Risk

WASHINGTON, DC — To mark World Cancer Day and the start of Cancer Prevention Month, the American Institute for Cancer Research (AICR) launched a nationwide campaign and website today, offering the public evidence-based information and practical tools for lowering cancer risk.

AICR estimates that fully one-third of the most common cancers in the US could be prevented if Americans moved more, weighed less and ate more healthfully. That’s about 340,000 cancers every year that never have to happen. Add in not smoking and avoiding sun damage, and that figure climbs even higher – nearly half of US cancers could be prevented by changing our everyday habits.

“We’re excited to kick off Cancer Prevention Month with this empowering message,” said AICR’s Associate Director of Nutrition Programs Alice Bender, MS, RDN. “AICR’s new public service announcement and campaign gives you and your family tips for choosing healthy foods and activities to lower cancer risk.”

AICR’s new Cancer Prevention–Together We Can PSA uses colorful, dynamic text-based animation to educate viewers about the links between everyday choices and cancer risk, and sends them to AICR’s new CAN PREVENT website (prevent50.org). There, people can download a 30-day cancer Prevention Planner, filled with tips and activities that lower cancer risk, and discover a host of interactive content and reliable information.

The CAN PREVENT website and PSA is part of an AICR initiative to reach new audiences with the message that no one is powerless in the face of cancer.

Throughout February, AICR will highlight cancer-preventive steps people can take through Facebook, Twitter and other social media using the #prevent50 hashtag. On Instagram, users will be encouraged to share pictures and inspirational stories using the #pictureprevention hashtag.

The awareness campaign also involves new infographics, vital statistics and the results of a new survey on Americans' awareness of several key cancer risk factors. 

World Cancer Day is an annual global event that brings individuals and organizations together in the fight against cancer to raise awareness of issues related to prevention and survivorship.

AICR's 2015 Awareness Survey findings can be found here.

About AICR

Our Vision: We want to live in a world where no one develops a preventable cancer.

Our Mission: The American Institute for Cancer Research champions the latest and most authoritative scientific research from around the world on cancer prevention and survival through diet, weight and physical activity, so that we can help people make informed lifestyle choices to reduce their cancer risk.

We have contributed over $108 million for innovative research conducted at universities, hospitals and research centers across the country. Find evidence-based tools and information for lowering cancer risk, including AICR’s Recommendation for Cancer Prevention, at www.aicr.org.

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