When you include the American Institute for Cancer Research in your estate plans, you make a major difference in the fight against cancer.

Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

40 Years of Progress: Transforming Cancer. Saving Lives.

The AICR Lifestyle & Cancer Symposium addresses the most current and consequential issues regarding diet, obesity, physical activity and cancer.

The Annual AICR Research Conference is the most authoritative source for information on diet, obesity, physical activity and cancer.

Cancer Update Program – unifying research on nutrition, physical activity and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

We bring a detailed policy framework to our advocacy efforts, and provide lawmakers with the scientific evidence they need to achieve our objectives.

AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

Are you ready to make a difference? Join our team and help us advance research, improve cancer education and provide lifesaving resources.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

February 24, 2016 | 2 minute read

Weight Loss for Cancer Prevention Online Program

Free 12-Week New American Plate Challenge Begins March 7

WASHINGTON, DC – Because obesity is now recognized as a cause of 10 common cancers, the American Institute for Cancer Research (AICR) is launching its free 12-week online program to help Americans lose weight and live healthier.

AICR’s New American Plate Challenge, which begins March 7, has already helped thousands of participants shed pounds and make the everyday changes that lead to lower weight and lower cancer risk.

Participants – the Challengers – will receive a series of 12 weekly email challenges, each focused on a specific and achievable lifestyle goal, along with evidence-based advice and support.

The NAP Challenge addresses the most common roadblocks keeping Americans from healthier habits and weight loss, as found in a new AICR survey released in February. Americans cited cost and difficulty as the top barriers holding them back from eating healthier. Not having enough time was the most common reason Americans reported for not being more physically active.

The New American Plate Challenge helps participants overcome these barriers by showing individuals how to incorporate more low-calorie, low-cost plant foods into their meals – and more activity into their days.

“There’s no counting calories or complex calculations,” said AICR Head of Nutrition Programs Alice Bender, MS, RDN. “The New American Plate Challenge focuses on building small, simple changes into your daily routine, week-by-week. And we know it works.”

The NAP Challenge turns AICR’s research-based Recommendations for Cancer Prevention into simple, practical goals engineered to lead to long-term behavior change.

Those Recommendations focus on being a healthy weight, being physically active and eating a plant-based diet. Now, studies are showing that following AICR’s recommendations does lead to lower risk for certain cancers, and promotes better physical and mental health among cancer survivors.

Now in it’s fourth year, Challengers who tracked and reported their measurements lost an average of 5 pounds and 2 inches off their waistlines over the program’s 12 weeks.

Through personal goal setting, interacting with others and tracking their progress, Challengers report their success includes not just weight loss, but higher energy levels and overall better well being.

Additional Resources:

Register for NAP Challenge

Survey: Obstacles for Healthy Habits

Editor’s Notes: 

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