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Corporate Champions who partner with the American Institute for Cancer Research stand at the forefront of the fight against cancer

The Annual AICR Research Conference is the most authoritative source for information on diet, obesity, physical activity and cancer.

The Continuous Update Project (CUP) is an ongoing program that analyzes global research on how diet, nutrition and physical activity affect cancer risk and survival.

A major milestone in cancer research, the Third Expert Report analyzes and synthesizes the evidence gathered in CUP reports and serves as a vital resource for anyone interested in preventing cancer.

AICR has pushed research to new heights, and has helped thousands of communities better understand the intersection of lifestyle, nutrition, and cancer.

Read real-life accounts of how AICR is changing lives through cancer prevention and survivorship.

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AICR champions research that increases understanding of the relationship between nutrition, lifestyle, and cancer.

AICR’s resources can help you navigate questions about nutrition and lifestyle, and empower you to advocate for your health.

AICR is committed to putting what we know about cancer prevention into action. To help you live healthier, we’ve taken the latest research and made 10 Cancer Prevention Recommendations.

January 21, 2015 | 3 minute read

Take the Challenge: 12 Weeks to a Leaner, Healthier You

AICR Offers a Free, Research-Based, Expert-Guided Online Program
For Weight Loss, Better Health and Cancer Prevention

NAP Challenge logoWASHINGTON, DC — Because obesity is now recognized as a cause of many common cancers, the American Institute for Cancer Research (AICR) is is once again offering a free 12-week online program to help Americans lose weight and live healthier.

Beginning January 26, in time to help Americans stick to their New Year’s resolutions, AICR begins the New American Plate Challenge. [Register at http://napchallenge.org] Participants – the Challengers – will receive a series of 12 weekly email challenges, each focused on a specific and achievable lifestyle goal, along with evidence-based advice and support.

“There’s no counting calories or adding points,” said AICR Associate Director of Nutrition Programs Alice Bender, MS, RDN. “The New American Plate Challenge provides a simple, visual model that’s all about proportion and portion size. And we know it works.”

The NAP Challenge turns AICR’s research-based recommendations into simple, practical goals engineered to lead to long-term behavior change.

Currently, two thirds of Americans are overweight or obese. AICR’s expert report and its continuous updates show that excess body fat is a cause of seven cancers, including post-menopausal breast cancer, colorectal cancer and pancreatic cancer. Body fat is metabolically active, releasing hormones and hormone-like growth factors into the bloodstream that can encourage the cancer process.

AICR’s recommendations focus on healthy weight, being physically active and moving towards a plant-based diet. Now, studies are showing that following AICR’s recommendations does lead to lower risk for certain cancers, and promotes better physical and mental health among cancer survivors.

A Simple Approach

The NAP Challenge online program promotes AICR’s award-winning New American Plate approach to meal planning, which is based on the AICR recommendations and shifts the proportions of the typical American meal to emphasize plant foods over animal foods.

Challengers will receive emails of encouragement from AICR’s registered dietitians and access to personal online journals and community forums where they can share triumphs and challenges while cheering each other on.

“It’s not enough to give people information if they can’t make use of it,” said Bender. “The New American Plate Challenge was created to help people make AICR’s research on cancer prevention an everyday part of their lives. It allows us to engage with them directly, and makes it easy for them to engage with each other, to tailor a flexible plan that will help them lose weight and feel better.”

A Track Record of Success

Over 5000 people have participated in the New American Plate Challenge from its beginning in 2013.

On average, Challengers who tracked their weight and waist lost 5 pounds and 2 inches off their waistlines over the program’s 12 weeks. Many lost much more.

“This Challenge gave me the incentive to get back on track and lose the weight I gained over the last year and get active. As a cancer survivor, I highly recommend eating right and staying active,” said Michelle Ambrose, one of the many Challengers who responded to a survey about the experience.

To register for AICR’s free New American Plate Challenge, visit http://napchallenge.org.

Editors’s Notes:

To speak with other Challengers, contact communications@aicr.org.

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