Sign Up For Email Updates:

       Please leave this field empty

From Our Blog

More from the blog »
Global Network

The New American Plate Challenge: An Online Program for a Plant Based Diet Approach to Healthy Weight

Welcome to the AICR New American Plate Challenge

Congratulations for stepping up to the New American Plate CHALLENGE. You are here because you want to WIN and LOSE: to win – to eat smart and move more, and to lose – to lose weight.

AICR is here to be your online coach and cheer you on! We based the New American Plate Challenge on solid science using our simple, visual model for a healthful diet. You compete with yourself – solo, or with your team of friends, family and co-workers.

If you have concerns, discuss with your primary care provider your plan to lose weight, be more active, and eat a delicious, plant based diet.

1 2/3rd - 1/3rd Rule I will fill my plate with 2/3 vegetables, fruits, whole grains, beans and nuts and no more than 1/3 of lean animal protein.
2 Add UP or Step UP By the end of the week I will aim to increase my steps or daily activity time by 10%.
3 More Than Half Equals Whole This week more than half of my grain servings will be whole grain.
4 3 x 6 = no more than 18 I will eat no more than 18 ounces of cooked red meat.
5 Increase the Intensity I will track my moderate-to-vigorous intensity and aim to increase by 5-10 minutes daily or 500 steps.
6 Bye Soda, Hi Tea I will drink water or tea instead of soda and sugar sweetened beverages.
7 Refresh and Relax with Fizzers and Spritzers I will substitute non- or low-alcohol beverages for some alcohol beverages.
8 Variety is Key! I will spend at least 30 minutes trying an activity I haven't done before.
9 Going Cuckoo for Color I will eat at EACH MEAL at least one serving of red, yellow, orange, green, blue or purple fruit or vegetables.
10 Calcium Balance I will eat or drink three servings daily of calcium rich foods.
11 Every Step Counts I will find at least 10 minutes of "hidden" activity or walking opportunities every day
12 Minding My P's and Q's I will use the New American Plate principles of proportion and portion and try some cue strategies.


Questions: Ask Our Staff

Talk to us!

Our planned giving staff is
here to help you!

Ann Wrenshall Worley

Ann Wrenshall Worley

Assistant Director of Planned Giving

Call Us: (800) 843-8114

Send us a note