On World Cancer Day (February 4), AICR launched a new nationwide campaign, public service announcement and mini-site, offering evidence-based information and practical tools for lowering cancer risk. World Cancer Day kicks off National Cancer Prevention Month in the U.S.
Our new PSA uses colorful, dynamic text-based animation to educate people about the links between everyday choices and cancer risk. It will take you to AICR’s CAN PREVENT website (prevent50.org). Visit the site and you can:
Nearly a half
AICR estimates that about 1/3 of the most common cancers in the US could be prevented if Americans moved more, weighed less and ate more healthfully. That’s about 338,000 cancers every year that never have to happen. Add in not smoking and avoiding sun damage, and that figure climbs even higher – nearly half of US cancers could be prevented by changing our everyday habits.
This empowering and hopeful message hasn’t reached most Americans yet. In fact, according to AICR’s biennial Cancer Risk Awareness Survey, less than half of Americans realize that diet and physical activity play a role in cancer risk. Most blame factors like pesticide residue on produce and genetically modified foods.
With the CanPrevent campaign, AICR wants Americans to understand that there are steps people can take to lower risk that offer real, measurable protection.
Learn and Share
You can help spread the word. Throughout February AICR will be promoting the CAN PREVENT site through social media using the #prevent50 hashtag. On Facebook, Twitter and Instagram, please share your pictures and stories of how you are working to reduce cancer risk. It could be a photo of your healthy lunch, steps on your pedometer or a new vegetable you tried.
Make sure to use #prevent50 to encourage and connect with others. On instagram add the #pictureprevention hashtag.