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• Our breast cancer research
• Recommendations to reduce
  your risk of breast cancer »
• Stories from last year’s partners

Things You Can Do

• Make a contribution now to breast cancer research »
• Find helpful information for breast cancer patients and survivors »
• Download tools and promotional materials for your event »
• Get fun and tasty pink recipes made with proven cancer-fighting foods »

Help Us Raise $25,000 in 2010

That's a tall order, but if every participant gives just $5 - that's two measly cups of coffee - we can reach our goal.

Will you be a part of our success? Sign up today to participate in Pink on Purpose this year - breat cancer awareness can be a year-round goal.

Your contribution to cancer research could help save a life.

Our Breast Cancer Research

Nearly three decades of AICR-funded research on diet, nutrition and cancer have helped change how we think about cancer.

We now know that about 1/3 of the most common cancers in the US are preventable that every individual has the power to reduce his or her cancer risk. Our continuing commitment to funding and interpreting the science has attracted new investigators to this promising and vital field of cancer research.

Pink On Purpose Store

Visit the Pink on Purpose Store for materials and merchandise for your event.

In The News

Preventing Breast Cancer: Largest-Ever Review Completed

WASHINGTON, DC The largest review of research into lifestyle and breast cancer ever conducted has confirmed that women can reduce their risk by maintaining a healthy weight, being physically active, drinking less alcohol and breastfeeding their children.

The massive American Institute for Cancer Research/World Cancer Research Fund (AICR/WCRF) project looked at the evidence on the links between breast cancer and diet, body weight and physical activity.

The new study is an update to the breast cancer chapter of Food, Nutrition, Physical Activity and the Prevention of Cancer: a Global Perspective, the expert report on cancer prevention published by AICR and WCRF in 2007. READ MORE »