FOR IMMEDIATE RELEASE: March 18, 2014
Voters Select Champion Cancer-Preventive Dish in AICR’s Recipe March Madness
Bracket Competition Celebrates AICR’s 500th Health-e-Recipe
WASHINGTON, DC — Beginning today, the American Institute for Cancer Research (AICR) is preparing to celebrate the 500th issue of its Health-e-Recipe e-publication – and highlighting how what we eat plays a pivotal role in cancer prevention – by asking all cooks and food lovers to vote in AICR's “Recipe March Madness” brackets.
The winning recipe will be featured in AICR's milestone issue of Health-e-Recipe on April 15. Voters can see the recipes and pictures at www.aicr.org/recipe500.
"Recipes represent a hands-on way that AICR helps people put our Recommendations for Cancer Prevention onto their plate," says AICR Associate Director of Nutrition Programs Alice Bender, MS, RDN.
"Research shows that eating a plant-based diet, which helps with weight control, reduces the risk of the most common cancers. From appetizers to entrees, our dishes include a lot of colorful vegetables, fruits, grains and other plant foods that give flavor, texture and health-promoting, cancer-protective nutrients and phytochemicals," said Bender.
Today, over 50,000 people receive AICR's Health-e-Recipes, a free weekly e-publication that launched in 2004. Each recipe is developed and tested to ensure that it follows AICR's Guidelines, which are in accordance with the findings of AICR's expert report and its continuous updates on cancer prevention.
Dishes are designed to maximize flavor with low to moderate calorie-counts so they can help people get to and stay a healthy weight. AICR estimates that obesity is a cause of approximately 120,900 US cancer cases a year.
Recipe March Madness begins with the round of Sweet 16, a collection of AICR's most popular recipes. The four categories include: Appetizers, Side Dishes, Entrees and Desserts.
Each Tuesday, AICR will pit the winning dishes of each category against one another for the next round of voting. March 25th will feature the Elite 8; April 1 is the Final 4; and April 8 pinpoints the Championship Matchup. AICR will feature the Winning Recipe the following Tuesday in Health-e-Recipe.
Voters can read AICR Recipe Guidelines on our site.
Sign up for Health-e-Recipe and vote online at Recipe500.
The American Institute for Cancer Research (AICR) is the cancer charity that fosters research on the relationship of nutrition, physical activity and weight management to cancer risk, interprets the scientific literature and educates the public about the results. It has contributed over $100 million for innovative research conducted at universities, hospitals and research centers across the country. AICR has published two landmark reports that interpret the accumulated research in the field, and is committed to a process of continuous review. AICR also provides a wide range of educational programs to help millions of Americans learn to make dietary changes for lower cancer risk. Its award-winning New American Plate program is presented in brochures, seminars and on its website, www.aicr.org. AICR is a member of the World Cancer Research Fund International (WCRF).
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