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Global Network

For Immediate Release:
February 19, 2013

AICR Communications Department
(202) 328-7744

SuperKids Nutrition Media
(626) 818-6299

Cancer Prevention Starts in Childhood, Say Experts

Free Toolkits Teach Healthy Habits
That Help Shield Kids from Many Cancers
Throughout Their Lives

Superkids Shield WASHINGTON, DC — Approximately one in three cancers could be prevented if we all ate smarter, moved more and weighed less, according to the American Institute for Cancer Research (AICR). But achieving that goal will be difficult, because so many of us learn unhealthy habits in childhood. These behaviors work against us throughout our lives, increasing our risk for cancers of the colorectum, breast, prostate and more.

That’s why AICR and SuperKids Nutrition have produced a series of free online toolkits with recipes, games and activities to show parents and kids that healthy foods can taste great, and that being active can be fun.

The monthly toolkits, featuring the Super Crew®, can be found at www.aicr.org/healthykids and at superkidsnutrition.com, as well as over 3,000 school websites in over 40 states. The toolkits are part of the Healthy Kids Today, Prevent Cancer Tomorrow campaign.

“Our goal is to make it easier for parents to help their kids grow into healthy, active, informed adults,” said Melissa Halas-Liang, MA, RD, CDE, founder of SuperKids Nutrition. “We also want to raise awareness that whenever we talk about a healthy kids’ diet, we’re also talking about the long-term prevention of cancer and other chronic diseases.”

"March is National Nutrition Month, a great time to remind parents that it's never too early to start protecting your family from cancer," said AICR Registered Dietitian Alice Bender. "When you and your family eat nutritious foods and are active together, you're teaching them the healthy habits that help protect them from many kinds of cancer later in life."

A Looming Crisis For Our Kids

Instilling healthy habits in the next generation has never been more important. According to the US Department of Health and Human Services, preventable diseases like cancer are currently responsible for 75% of the $2.6 trillion the US spends per year on healthcare. And those numbers are set to rise.

If we do nothing, the one in three US children who are overweight or obese today will likely become overweight adults tomorrow. And obesity is a major cause of seven different cancers, according to AICR’s Continuous Update Project, which reviews the global evidence on lifestyle’s link to the disease.

Take A Pledge To Prevent Cancer

The Healthy Kids Today, Prevent Cancer Tomorrow campaign asks both parents and children to take a pledge to commit themselves to healthier habits by completing monthly activities together. The Cancer Prevention Pledge can be downloaded.

What’s In The Toolkits?

Each toolkit contains colorful, downloadable PDFs with a recipe, an activity and a lesson plan for educators, along with safety tips on cooking with kids.

Two Healthy Kids Today, Prevent Cancer Tomorrow toolkits are currently available for download.

The first toolkit, Eat Powerful Plant Foods, shows how vegetables, fruits and beans contain colorful compounds that work to shield you and your family’s bodies from diseases.

Kids can use the Super Crew Shield Tracker to make sure they’re getting plenty of these colorful foods.

The second toolkit, Go With Whole Grains, shows how to make a place for whole grains at your table. The fiber in whole grains helps you and your kids stay full and full of energy.

Try a recipe with whole-grain flour when baking with kids, like our delicious whole-grain fruit bars.

Four more toolkits will be added to the campaign on a monthly basis, showing how to get your family moving more, shopping smarter, and eating healthier.

About the Healthy Kids Today – Prevent Cancer Tomorrow partners:

SuperKids Nutrition Inc. was founded in August 2006 to save the world one healthy food at a time™. We provide nutrition content, learning activities and curriculum featuring the Super Crew® on our website and to over 3,000 schools in 43 states. SuperKids Nutrition empowers children and families to reach their full potential and accomplish their goals through good health. We are the ultimate resource for parents, educators and health care professionals to become more knowledgeable about nutrition and enable families and children to make healthy choices every day.

The American Institute for Cancer Research (AICR) is the cancer charity that fosters cancer prevention and survivor­ship through healthy diets, physical activity and body weight. About one-third of cases of the most common cancers could be prevented this way. By raising awareness of this message, we hope that many thousands of lives will be saved. The education and research programs of AICR are funded almost entirely by donations from the public. We fund cut­ting edge cancer research and help people make choices that reduce their chances of developing cancer. We are part of a global network of charities that are committed to preventing cancer.

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