Cause Marketing

Partnering with AICR not only shows your commitment to cancer research and prevention, it can help you achieve your marketing goals and increase customer loyalty.

We are especially interested in cause marketing partnerships that can help us spread our message of cancer prevention in the areas of physical activity, nutrition, and weight management.

92% of Americans today have a more positive image of companies and products that support causes.
(2002 Cone Corporate Citizenship Study, The Role of Cause Branding)

The choices we make every day affect our chances of getting cancer. Three factors that we control have a lot to do with our risk of developing this terrible disease.

How Much We Move
Be physically active every day in any way for 30 minutes or more.

How Much We Weigh
Aim to be a healthy weight throughout life.

What We Eat
Choose mostly plant foods, limit red meat and avoid processed meat.

Preventing Cancer
For the greatest protection, combine all three.

Partner Spotlight:

Giant Food, LLC in Virginia, Maryland and Washington DC partnered with AICR in the Shop for Health, Eat for Life Campaign. The two-week campaign helped spread AICR’s message of cancer prevention, and helped raise funds for the fight against cancer through the sales of selected healthy products.

The American Institute for Cancer Research (AICR) meets the 20 Standards for Charity Accountability from the Better Business Bureau’s Wise Giving Alliance.