Partnering with AICR not only shows your commitment to cancer research and prevention, it can help you achieve your marketing goals and increase customer loyalty.
We are especially interested in cause marketing partnerships that can help us spread our message of cancer prevention in the areas of physical activity, nutrition, and weight management.
92% of Americans today have a more positive image of companies and products that support causes.
(2002 Cone Corporate Citizenship Study, The Role of Cause Branding)
The choices we make every day affect our chances of getting cancer. Three factors that we control have a lot to do with our risk of developing this terrible disease.
How Much We Move
Be physically active every day in any way for 30 minutes or more.
How Much We Weigh
Aim to be a healthy weight throughout life.
What We Eat
Choose mostly plant foods, limit red meat and avoid processed meat.
For the greatest protection, combine all three.
Merkle is a leading provider of fully integrated customer relationship marketing solutions that maximize results and demonstrate return on marketing investment. They provide a Connected CRM (cCRM) framework for organizations to apply quantitative communication strategies to their marketing programs across mass, direct, and digital media. Merkle has participated in AICR's Pink on Pink program for many years.
The American Institute for Cancer Research (AICR) meets the 20 Standards for Charity Accountability from the Better Business Bureau’s Wise Giving Alliance.
Published on September 8, 2014
Published on May 22, 2014