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Cause Marketing

Partnering with AICR not only shows your commitment to cancer research and prevention, it can help you achieve your marketing goals and increase customer loyalty.

We are especially interested in cause marketing partnerships that can help us spread our message of cancer prevention in the areas of physical activity, nutrition, and weight management.

92% of Americans today have a more positive image of companies and products that support causes.
(2002 Cone Corporate Citizenship Study, The Role of Cause Branding)

Cancer Prevention Venn diagram

The choices we make every day affect our chances of getting cancer. Three factors that we control have a lot to do with our risk of developing this terrible disease.

Icon: Physical Activity

How Much We Move
Be physically active every day in any way for 30 minutes or more.

Icon: Physical Activity

How Much We Weigh
Aim to be a healthy weight throughout life.

Icon: Physical Activity

What We Eat
Choose mostly plant foods, limit red meat and avoid processed meat.

Icon: Physical Activity

Preventing Cancer
For the greatest protection, combine all three.

Partner Spotlight:

Pura Vida Bracelets

Pura Vida bracelets are hand made in Costa Rica by the area's finest artisans; their bracelets represent living life to the fullest and are meant to be a celebration of each day as a gift.

Pura Vida created a bracelet in support of Esophageal Cancer Awareness. $1 dollar from every bracelet sold will go directly to AICR.


The American Institute for Cancer Research (AICR) meets the 20 Standards for Charity Accountability from the Better Business Bureau’s Wise Giving Alliance.

Published on April 9, 2014

Published on March 20, 2014

Questions: Ask Our Staff

Talk to us!

Our planned giving staff is
here to help you!

Richard Ensminger

Richard K. Ensminger

Director of Planned Giving

Ann Wrenshall Worley

Ann Wrenshall Worley

Assistant Director of Planned Giving

Call Us: (800) 843-8114

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