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Take AICR's New American Plate Challenge

The New American Plate Challenge: 12 Weeks to a healthier youBecause obesity is now recognized as a cause of many common cancers, the American Institute for Cancer Research (AICR) is introducing a free 12-week online program to help Americans lose weight and live healthier.

On January 13, in time to help you and your coworkers stick to your New Year's resolutions, AICR is launching the New American Plate Challenge. [Register at http://napchallenge.org/rsvp] Participants – the Challengers – will receive a series of 12 weekly email challenges, each focused on a specific and achievable lifestyle goal, along with evidence-based advice and support.

"There's no counting calories or adding points," said AICR Associate Director for Nutrition Programs Alice Bender, MS, RDN. "The New American Plate Challenge provides a simple, visual model that's all about proportion and portion size. And we know it works."

Challengers will receive emails of encouragement from AICR's registered dietitians and access to personal online journals and community forums where they can share triumphs and challenges while cheering each other on.

"It's not enough to give people information if they can't make use of it," said Bender. "The New American Plate Challenge was created to help people make AICR's research on cancer prevention an everyday part of their lives. It allows us to engage with them directly, and makes it easy for them to engage with each other, to tailor a flexible plan that will help them lose weight and feel better."

A Track Record of Success

To develop the NAP Challenge, AICR piloted the program with over 2000 participants.

On average, Challengers who tracked their weight and waist lost 5 pounds and 2 inches off their waistlines over the program's 12 weeks. Many lost much more.

"This Challenge gave me the incentive to get back on track and lose the weight I gained over the last year and get active. As a cancer survivor, I highly recommend eating right and staying active," said Michelle Ambrose, one of the many Challengers who responded to a survey about the experience.

Register now for AICR's free New American Plate Challenge.

Published on April 28, 2014

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