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Global Network

In Brief:
Spending 52 Hours Online Seeking Health Information

computer keyboard fingersAmericans are spending almost 52 hours a year searching out health information online, with almost a quarter of us using at least one social media outlet – such as twitter or facebook – to seek out those searches, according to a recent survey.

The survey also found that the average US consumer visits the doctor three times a year.

Other findings include:

  • Almost a fourth of consumers (24%) use at least one or a combination of social media channels – including Facebook sites, blogs, and Twitter feeds with links to other resources – to seek healthcare information 
  • The majority of Americans (83%) are still using a personal computer for health searches – not a tablet or smartphone
  • Compared to last year’s survey, more people are using tablets for their healthcare searches, with a 7% increase from 2012.

Makovsky Health and Kelton. Makovsky Health Survey 2013 News Release. September 2013.

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